Turning Meaning into Opportunity.
Being up to date is important, but your advantage in solving critical problems will increasingly come from knowing more about what
will happen, not from knowing more about what has happened. For this reason, the Center for Semantic Excellence offers Predictive
Analytics, Persuasion Analytics, Preemptive Alerts, and Predictive Needs Modeling as core elements of its Predictive Services practice.
Predictive
Analytics is the ability to take information and determine — with a high degree of accuracy — how well it will be received by an audience.
Like an archery coach who can tell by the way you stand, the way you hold the bow, the way you nock the arrow, by the way you draw
and breath how close you'll get to the target before you release your arrow or publish your material, CSE's Predictive Analytics tools
determine whether your material will be right on or exactly how far off target.
Persuasion Analytics is Predictive Analytics'
sister. Persuasion Analytics — again with a high degree of accuracy — explains exactly what changes are required so that your arrow
is always center target and your material always achieves maximum reception, distribution, understanding, actionability and engagement
by an audience.
Preemptive Alerts is the ability to understand any given class of information and then persistently to assess
any additions to the class to generate active agent-based alerts of interest across patterns of information. This capability applies
to any class of information that can be represented in a chart of data — securities transactions data, star maps, stock keeping units,
sales data, genomes and biological data in general, diagnostic or digital imaging data, science experiment data and modeling data,
sports data, transportation & logistics data, intercepted data, survey data, process or device control data, population-wide health
interactions data, ontologies and taxonomies, reports and textual data — it’s a universal resource for heads-up pattern and change
identification.
Predictive Needs Modeling is the ability to model alternative economic and demographic futures across interacting
sectors and regions. This capability provides a rich framework to see consequences from proposals, behaviors, policies, and
growth affecting future economic activity and population cohorts. This enables more effective decisions on “Wicked Problems” (chronic
and resistant) such as economic development, healthcare, energy, education, transportation, environment, and manufacturing.
Predictive services