Turning Meaning into Opportunity.
Challenges to success and progress
Providing good, affordable healthcare, quality education, and many other socio-economic benefits has become resistant to traditional
solutions. The complex, interrelated factors in those domains make for increasingly "wicked" problems.
Even individual businesses
are becoming unmanageable and incapable of meeting their business objectives. Outcomes are less and less predictable. Traditional
approaches to strategic planning and forecasting fail to produce reliable foundations for decisions. Computer applications that address
the growth of unstructured information cost millions yet produce only marginal results.
Why do such failures occur? With the best of
intentions, we are building walls of complexity and constraints between those who need services and products and those who provide
them.
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Competing interests in many
socio-economic spaces focus on their own visions of successful outcomes, even when mutually beneficial strategies offer greater
chances of success.
Those growing walls of complexity and constraints can be broken down by
- Systematically enhancing and facilitating more effective human
interactions.
- Deconstructing/disaggregating the processes currently in place and the communications we use to identify and execute
those activities.
- Using semantic technologies to support direct, granular interactions among participants in the marketplace.
The
results are a new marketplace, in which users are able to identify and express their needs more easily and more precisely — even in
the face of an overabundance of information — and vendors are able to develop and adapt their services and products to meet those
needs.